Indiana Healthcare Marketing & Public Relations Society
The Indiana Healthcare Marketing & Public Relations Society will host its Annual Communications Summit on July 21-22 at Good Samaritan’s Charles C. Hedde Health Education Center in Vincennes. The Summit brings together healthcare communications pros from across the state for informative and interactive learning, professional development, and networking.
2022 Strategic Communications Summit Agenda
8:30 - 9:15 a.m. - Registration & Breakfast
9:15 - 9:30 a.m. - IHMPRS President Welcome by Joel Philippsen
9:30 - 10:30 a.m. - 5 Strategies for a 5-Star Culture, by Michele Matt
Michele is a best-selling author and senior corporate training consultant. She will be presenting 5 Strategies of a 5-Star Culture.
During this dynamic, yet practical opening session, Michele will share a variety of best practices to implement with each of these five qualities and your role in making a significant impact on patient satisfaction, employee engagement, leadership effectiveness, and accountability. All of which improves not only employee retention, patient loyalty, and the bottom line, but fuels a powerful competitive advantage in today's marketplace.
- Clarity - aligns with mission, vision, and values
- Code - honors a standard of behavior
- Creativity - uses innovative problem solving
- Consistency - hardwires best practices
- Celebration - recognizes and rewards success
10:30 - 11:30 a.m. - How to Turn Your Existing Crisis Communication Plan into a Living, Helpful, Easy-to-Use Document by Catherine Morris and Ashley Johnson
In 2021, Kettering Health had to acknowledge the irony of not having the capacity to update its crisis communication plan because they were too busy doing COVID crisis communication. The leaders understood the importance of having a strategic response but had no time to assemble an actionable, easy-to-implement plan. They needed an assist.
This session will explain the collaborative process of transforming the health system's existing crisis communication plan into a living, easily edited document. It will highlight two key areas that require significant attention and provide two templates for attendees to incorporate into their own plans.
11:30 a.m. - 12:00 p.m. - Sponsor Meet & Greet / Break
12:00 - 1:15 p.m. - Lunch and IHMPRS Update
1:15 - 2:15 p.m. - Good Samaritan Tour
2:30 - 3:30 p.m. - Growing Healthy Pregnancies and OB Market Share by Carmen Jones
In the healthcare industry, moving from a traditional marketing approach to a digital-focused approach is not without its challenges. But navigating the digital marketing space in new and relevant ways is critical for hospital marketers to continue to connect patients to the healthcare services and resources that they need. For this reason, Logansport Memorial Hospital continues to develop and redefine the scope of its digital marketing efforts, one campaign at a time. For pregnant women and new mothers in the communities they serve, Logansport implemented a new digital approach with inbound marketing to connect patients to services in meaningful, personalized ways. The approach has translated into greater awareness, deeper engagement, and a broader market share of OB services in their region.
3:30 - 4:30 p.m. - Improving Patient Access Through WellConnect by Joel Philippsen
Joel will share his department's WellConnect journey of learning, adapting, and continuous improvement to address patient and health system needs with a focus on building relationships. WellConnect at Columbus Regional Health is a free service to connect consumers to providers or health services.
6 p.m. - Networking Event
Join us on the patio at Old Chicago Pizza and Taproom in downtown Vincennes. Food and drinks will be included during this time of networking and fun.
8:30 - 9:00 a.m. - Continental Breakfast
9:00 - 10:00 a.m. - Indiana Hospital Association Update by Brian Tabor and Trent Fox
Brian Tabor, IHA President, and Trent Fox, IHA Vice President of Government Relations, will give a legislative update and discuss issues being faced by Indiana hospitals.
10:00 - 11:00 a.m. - If You Build It - Will They Come? Tying digital marketing strategies to the launch of a new specialty service line by Judi Willett, Sarah Murlin, and Rod Thomas
In this session, you will learn how Reid Health built its new TAVR (transcatheter aortic valve replacement) program from conception to execution with a focus on marketing's strategic role in driving awareness and new patient volume through digital marketing as a key component to success.
11:15 a.m. - 12:15 p.m. - Champions of Change by Sue Layton
This session will include national and local examples of how a communications business approached Diversity, Equity, and Inclusion. Sue will share examples of the thought-provoking observations discovered that was creating tension and how they were addressed. She will also provide ideas for healthcare to consider in DEI planning.
12:15 - 12:30 p.m. - Wrap up, door prizes, and adjournment
Conference Registration Fees:
- $300 Registration
- $200 for additional attendees from the same organization
- $200 for IHMPRS board members
- $100 vendor additional registration (Vendors are limited to one additional person at this rate.)
A room block has been made at Townplace Suites by Marriott, 1320 Willow Street, Vincennes, IN 47591
- Room rate is $114 plus tax and fees
- For reservations, call the hotel at 812-255-1500 and use the room block code: IHMPRS
IHMPRS also has sponsorship opportunities available for the Strategic Communications Summit. Sponsoring this event is a great opportunity to showcase your business to healthcare marketers across the state. To learn more about sponsorships view our Indiana Healthcare Strategic Communications Summit Sponsor Commitment Form.